Amsterdam Redefined branding & photography

With years of experience and a strong determination to rock Amsterdam’s high-end travel industry, Femke and Willemijn approached us to help them find an appropriate name and create their brand identity. Their proposition was to show explorers a new and surprising side of Amsterdam, which inspired us to look for a name that showcased just that. 

Amsterdam redefined; a traditional city approached in a modern and fresh way. 

We choose a color palette that is luxurious and warm with a slightly classic touch, and combined that with a modern and cosmopolitan logo. Inspired by travel journals and letters, we made copywriting an elemental part of the brand’s identity, constantly telling its’s own unique story. 



Dear explorer,

We are Amsterdam Redefined, your personal travel and lifestyle curators in and around Amsterdam. Redefining the typical Amsterdam experience by introducing you to our unique and exclusive view on Amsterdam. But above all we are here to make sure you will create stories worth sharing by designing a tailor-made trip to cherish and write home about. Your tailored journey, curated by us, inspired by you.

We are here to help you save time and energy, so you can enjoy the nice things and experience your stay to the fullest. Always on top of our game, without unwanted surprises. Well, except the positive ones off course.

And that’s exactly what we do best. Surprise you by introducing you to an Amsterdam experience only insiders know about. Through our high standards and up-to-date knowledge of all exciting things happening in and around Amsterdam we aim to inspire and help you move effortless through the city and far beyond.

Let’s create your very own city story.